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A racy JC Penny advertisement?


Msterbeau

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Posted

I was young once.....

Posted

That was me and a girlfriend from college. Except her mom didn't give me the evil eye.

Posted
HaHa!
Posted

Funny.

Creepy.

Funny.

Posted

didn't take me to the thing...

:cry

OH, now it says it was removed...

youtube sucks

Posted

didn't take me to the thing...

:cry

OH, now it says it was removed...

youtube sucks

It's not an official commercial and JC Penny doesn't want it on the web. Good luck with that guys..... :rofl:

Posted

lmao

Posted

that sucks i wanted to see that!!!!!!!!!!!!

Posted

People still shop there ?

Posted

omg! People still shop there?!?!?

I have the CUTEST top from there!

Posted

Heehee..

Penney says it didn't create YouTube video that shows teens undressing

09:44 AM CDT on Tuesday, June 24, 2008

The Wall Street Journal

J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company's ad agency, Saatchi & Saatchi.

The purported ad, which surfaced on the Internet after winning a prestigious international advertising award at Cannes last weekend, shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs.

The video ends with the teens heading down to the basement as the words "Today's the day to get away with it" flash on the screen, echoing Penney's use of the phrase "Today's the day to ..." in a series of ads it launched last year. Penney's logo and "Every Day Matters" slogan appear on screen.

Mike Boylson, chief marketing officer for the Plano-based retailer, said he was "terribly disappointed" when he first saw the video Monday.

"It's obviously inappropriate and nothing we would ever condone," he said.

In a statement late Monday, Saatchi said the ad was created by a third-party vendor "without J.C. Penney's knowledge or consent."

Epoch Films, the New York production company that was listed as entering the ad in the Cannes Lions Awards, declined to comment.

Posted
:rofl:
  • 2 weeks later...
Posted

JC Penney took a lot of heat for a back-to-school ad a few years back. The ad began with a middle-school-aged girl in lo-rise jeans studying herself in a full length mirror. Mom walks by the girl's open bedroom door, walks by again, then comes in and says, "you are not going to school dressed like that!"

Then mom tugs the girl's pants down about a inch or so. Mom and daughter smile at each other. Ad ends.

If I remember right, JC Penney received nearly a million complaints in the first 3 days that the ad aired. It was pulled on day 4 or 5.

jdfu!

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